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GENEVA (AP) — The Eurovision song contest, where stars like Julio Iglesias and Celine Dion first gained international fame, is getting a spot on U.S. airwaves for the first time.

The European Broadcasting Union has struck a deal with Viacom to bring the popular contest to the lesbian, gay, bisexual and transgender cable network Logo, which is available in nearly 50 million homes.

EBU spokesman David Goodman declined to say Tuesday how much the deal was worth.

The contest, known for its eclectic lineup of techno beats, love songs and pop tunes, drew 200 million viewers last year. It takes place May 10-14 in Stockholm and will air in the 42 participating countries, plus China, Kazakhstan, Portugal, New Zealand and the U.S.