LOS ANGELES (AP) — David Bowie fans found a new way to be passing time after the pop star’s death: setting a single-day record for video views on Vevo.
The music video service owned by Universal and Sony says views of Bowie videos hit 51 million Monday, the day after he died at age 69.
That broke the record held by Adele, whose videos had 36 million views when her song “Hello” debuted on Oct. 23.
Vevo hosts more than 60 Bowie videos, including “Space Oddity” and “The Jean Genie.” The most-watched video on Monday was “Lazarus,” from his last album, which had 11.1 million views.
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Said to be a parting gift to fans, the lyrics to “Lazarus” begin “Look up here, I’m in heaven.”