Pacific Northwest Ballet, Seattle Symphony and Seattle Opera all have received grants from a national foundation for audience development, based in part on past successes in reaching out to patrons.
Pacific Northwest Ballet, Seattle Opera and Seattle Symphony have each received substantial grants to expand audience development programs from the Wallace Foundation, a national philanthropic organization based in New York.
The three are among 26 performing-arts institutions chosen from 87 applicants, based on their audience-building proposals. Wallace grantees receive money for a multiyear project: development and implementation of a new audience-building program, creation of a study to measure the results, and implementation of a second cycle of programs. They will also receive funding for audience research, and the Wallace will issue its own series of public reports on the process.
Pacific Northwest Ballet received $565,000 after seeing “significant success in its work to increase outreach to teens and young adults.” The company will enlist young professionals, 25-40, “to help inform the presentation of new dance works that will be presented in the Seattle Art Museum Olympic Sculpture Park, a location new to PNB performances.”
Seattle Opera received $360,000, based on its success with digital outreach, to “increase attendance of millennials and baby boomers with new approaches to production conception, design and presentation, as well as strategic communications and newly designed educational activities.”
Seattle Symphony received $385,000 to “build on its already successful, bold programming series, which targets a growing young, urban population. The Symphony will seek to learn about the preferences of this group and develop new programs to increase the audience not only for the new concert series, but across all of its offerings.”
Other groups awarded Wallace Foundation grants include: Portland Center Stage; Cal Performances, Berkeley; Los Angeles Philharmonic; New York Philharmonic; and Steppenwolf Theatre Company, Chicago. Wallace awarded $52 million in total.