Real-estate Web site Zillow.com is expanding its partnership with 282 newspapers to give national advertisers new ways to reach local markets...
NEW YORK — Real-estate Web site Zillow.com is expanding its partnership with 282 newspapers to give national advertisers new ways to reach local markets.
The online network, expected to be announced today, is the latest involving traditional media companies seeking higher-priced ads for their Web sites, ads that target specific audiences and could keep brand-name advertisers from fleeing to companies like Google and Yahoo
Zillow’s offering will target ads from real-estate agents and businesses looking to serve new homeowners, such as home-furnishing retailers.
Seattle-based Zillow will use targeting technology so that real-estate and related ads can appear anywhere on a newspaper’s site, not just with the real-estate section.
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