Yahoo Inc. is turning over some of its advertising space to Internet search leader Google Inc. as part of a two-week test that could lead...
SAN FRANCISCO — Yahoo Inc. is turning over some of its advertising space to Internet search leader Google Inc. as part of a two-week test that could lead to a broader partnership.
The experiment the companies announced Wednesday will allow Google to place ads alongside about 3 percent of the queries made in the United States through Yahoo’s search engine — the Internet’s second largest after Google’s.
Sunnyvale-based Yahoo said it hasn’t decided to join the thousands of other Web sites that rely on Google to handle most of the text-based advertising that is tied to search requests or other online content.
Just the prospect of Yahoo working with the Internet’s most profitable company throws a new dynamic into its effort to extract a higher takeover bid from its unsolicited suitor, Microsoft Corp.
Most Read Business Stories
- Amazon sued by Black cloud-computing manager over alleged racial discrimination and sexual harassment
- The penthouse atop Smith Tower is on the rental market for the first time
- Costco, Whole Foods rise in Greenpeace rankings of grocery chains' plastic use
- Screening to detect prior coronavirus infections launched by Adaptive Biotech, with Microsoft's help
- Downtowns will be back, but Seattle has choices to make
Yahoo insists it’s worth more than the initial bid of $44.6 billion, or $31 per share, that Microsoft made more than two months ago.
But Microsoft has held firm and threatened to lower the bid unless Yahoo accepts it by April 26.