Seattle's cluster of successful food-oriented Web sites — which includes hits such as Allrecipes, Recipezaar, BigOven and Urbanspoon — just got bigger with Wednesday's debut of Foodista.

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Seattle’s cluster of successful food-oriented Web sites — which includes hits such as Allrecipes, Recipezaar, BigOven and Urbanspoon — just got bigger with Wednesday’s debut of Foodista.

The site is a user-editable online encyclopedia of food, divided into four broad categories: recipes, foods, tools and techniques. People can upload recipes or photos and add and edit entries, with changes moderated by the community of users.

Foodista’s founders have been blogging for a while, building relationships with bloggers, to whom the new site will offer a linking resource and embeddable recipe widgets.

They’re also taking the open route, using the Creative Commons approach to sharing data and aiming to release APIs for developers to build applications taking advantage of the platform.

Chief Executive Barnaby Dorfman is a New York native who worked in various food industry jobs and at MSN before entering the startup world, a path that eventually led him to Amazon.com.

He worked there on the IMDB movie database and the retailer’s gourmet-food category, and most recently was vice president in its A9 search business.

Dorfman and his partner, former Amazon merchandiser Sheri Wetherell, were living in the Bay Area when they decided to start Foodista and moved back to Seattle to develop and launch the company.

Wetherell is the startup’s vice president of editorial.

The third member of the team is CTO Colin Saunders, another Amazon vet.

Dorfman said Foodista’s not aiming to be another online recipe community. It’s more of a technology play, akin to Wikipedia or IMDB.

It’s an intriguing site, especially as a link generation/search-engine-optimization tool for food blogs.

But I wonder if cooks will be uncomfortable with the ability of any user to edit and alter recipes they submit to the site. Dorfman and Wetherell said they’re working on additional controls and tools for users.

1Cast upgrades

A month after launching its online news-video service, Kirkland-based 1Cast is rolling out several upgrades.

The biggest change is that 1Cast is dropping its initial registration requirement — similar to a move made earlier by Hulu.com — so visitors can immediately watch news clips without having to sign up.

Chief Executive Anthony Bontrager wouldn’t say how many people are using the Craig McCaw-financed service, but said it’s far more than the company expected.

“We couldn’t be happier right now,” he said.

In the works but not ready yet are deals with additional broadcasters — 1Cast already delivers clips from services such as Reuters and The Associated Press — and applications for Windows and Android mobile devices.

EMC’s Seattle boss

Harel Kodesh is the new president of EMC’s cloud-computing effort and chief executive of Decho, its Seattle-based online-storage business.

Decho was created this fall when the Hopkinton, Mass., storage giant merged two of its acquisitions: Utah-based Mozy and Seattle-based Pi.

Now Kodesh will run the show, including EMC’s Cloud Infrastructure Business, from Decho’s Pioneer Square offices. The company employs about 100 people, including about 20 in Seattle.

I wonder if he’ll catch the same upward elevator as his predecessor, Paul Maritz, the Pi founder and former Microsoft boss who ran EMC’s cloud business briefly before being tapped to run its VMWare subsidiary.

Kodesh, 50, previously was chief product officer at Amdocs. Earlier he was at Microsoft, where he helped start the Windows CE project and became vice president of the information-appliance division.

Cheap iPhones, browser bashing

A few tidbits culled from tech news culler Techmeme:

• Is this browser hara-kiri week? First Microsoft told customers to stop using Explorer until it fixed a security flaw (which it did Wednesday morning; get it at update.microsoft.com).

Then Google SEO guru Matt Cutts publicly critiqued his company’s Chrome browser. “I didn’t mind posting this because I know the Chrome team is so strong that they can handle suggestions from a passionate user,” he said.

• Another thud from Apple: The $99 Wal-Mart iPhone story turns out to be a myth, according to Engadget. A leaked memo from the retailer says 488 of its stores will get iPhones: five apiece, starting Dec. 28, and they’ll start at $197 — a whole $2 off.

• Startups and VCs alike will have a tough time raising money in 2009, according to a National Venture Capital Association survey that was covered by VentureBeat.

Most VCs expect to cut investments by more than 10 percent next year; early-stage companies will be especially hard hit.

This material has been edited for print publication.

Brier Dudley’s blog appears Thursdays. Reach him at 206-515-5687 or bdudley@seattletimes.com.