The Visit U.S. Coalition on Wednesday rolled out proposals aimed at reversing the decline in inbound international travelers to the United States.
The recommendations urge leaders in Washington, D.C., to “promote the United States” as a destination and actively welcome visitors.
Proposed measures include supporting marketing efforts and designating a senior government official to focus on tourism.
Visit U.S. also wants to make it easier for residents of certain countries to enter the U.S. by adding countries to the visa waiver program, by developing criteria for 10-year travel visa validity for certain countries, and by increasing the number of visa processing facilities in high demand countries.
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In addition, the coalition hopes to increase awareness of technology and trusted traveler programs that make it easier to cross borders while maintaining security.