Vern Fonk Insurance Services, a family-owned business known for its late-night television ads, has been sold to Confie Seguros for an undisclosed...

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Vern Fonk Insurance Services, a family-owned business known for its late-night television ads, has been sold to Confie Seguros for an undisclosed amount.

New York-based Confie Seguros said in a statement that it intends to focus on selling insurance to the growing Hispanic market.

It said Kevin Mulvaney will remain president and CEO of the company, which has been in business since 1952 and has offices in Washington and Oregon. Robert Thielke, who appears in the ads and is credited with its quirky vibe, will continue as head of marketing.