Hoping to give Americans confidence to travel again, the nation’s biggest travel trade group has unveiled enhanced cleaning, social distancing and touchless payment procedures for hotels, airlines, airports, theme parks, restaurants and cruise lines.

The protocols by the U.S. Travel Association demonstrate an attempt by travel business leaders to help revive an industry that was setting profit and passenger total records only a few months ago but has been losing about $18 billion a week since the coronavirus began to spread in the U.S. in March.

The protocols for operating in a post-COVID-19 world don’t dictate when it’s safe to travel again but set basic standards that all travel and hospitality businesses must adhere to once government and medical experts lift stay-at-home orders and give a green light for leisure and business travel.

Each individual travel business, such as airlines, hotels and cruise lines, will be encouraged to adopt specific protocols for its own industry. The American Hotel and Lodging Assn. released its protocols Monday, in cooperation with the U.S. Travel Assn.

“When officials give the clearance to travel, we want to give the public confidence that they can travel again,” Roger Dow, president of the U.S. Travel Assn., said in a conference call Monday.

Most of the steps called for by the U.S. Travel Assn. are among the practices promoted for weeks by the Centers for Disease Control and Prevention, including increased cleaning and hand washing, installing physical barriers, wearing masks and gloves and social distancing.


Dr. Michael D. Parkinson, past president of the American College of Preventive Medicine, said he worked on the travel industry protocols with the trade group to establish very broad and basic standards, noting that experts still have many unanswered questions about the virus.

“This is a work in progress,” he said. “I can tell you the science is changing and the numbers are changing.”

The hotel trade group’s protocols call on housekeepers to stay out of a guest room until after a guest checks out and requires that groups lounging around hotel pools be kept separate by at least 6 feet. In addition, the hotel protocol says that if a guest has tested positive for COVID-19, the room where that guest stayed “shall not be returned to service until undergoing an enhanced cleaning and disinfecting utilizing EPA approved products within CDC guidelines.”

Last week, Hilton, one of the world’s largest hotel companies, announced a new cleanliness standard called CleanStay, in partnership with the manufacturer of Lysol cleaners. Choice Hotels on Monday announced a new cleaning protocol that includes using hospital-grade disinfectant at such high-use areas as the front desk, the pools and the gyms.

Kate Walsh, dean of Cornell University’s School of Hotel Administration, said the biggest challenge for the hospitality industry is to convey a welcoming atmosphere while hotel staff are practicing social distancing and staying clear of guests. At the same time, staff must be trained to be visible while continually sanitizing facilities, she said.

“The entire business model and value proposition will need to be reexamined,” Walsh said. “However, this is also an opportunity to rethink what service truly means in this new normal.”


In a sign that some travel companies are ready to relaunch service, Carnival, the world’s largest cruise company, said Monday that trips will resume Aug. 1 from Miami, Galveston, Texas and Port Canaveral, Fla. All other cruises in North American and Australia markets will be canceled through Aug. 31.

Carnival is calling the launch of the first cruises part of its “plan to phase-in service.”

“We will use this additional time to continue to engage experts, government officials and stakeholders on additional protocols and procedures to protect the health and safety of our guests, crew and the communities we serve,” Carnival said in a statement.

Although the country’s airlines haven’t adopted uniform protocols for air travel, the nation’s largest airlines announced last week that passengers will be required to wear masks or other face covering during flights. Some of the largest carriers are also requiring masks and face covers for flight attendants and other employees.

United, Delta and JetBlue implemented the requirement starting Monday while American, Southwest and Alaska Airlines will implement the mask requirement starting May 11.

In announcing the protocols, Dow noted the travel industry has been particularly hard hit by the coronavirus outbreak, with the loss of 8 million jobs in the industry in the past few months.


Asked how hard-hit travel businesses can afford to adopt the new protocols, Dow said the industry has no choice but to spend the money to regain the trust of the public to travel again.

“The cost is one they will bear because the cost of not doing it is worse,” he said.

Dow said his trade group has been talking with dozens of leaders in the travel business, including Walt Disney Co., which he said is also working on protocols for reopening theme parks.

“We will see Disney evolve in a very positive way,” Dow said.

Convention and trade shows will probably be the last segment of the travel industry to open, he said, adding that convention managers are also working to come up with procedures for having large gatherings in the future.

“They are working seriously on this because it is their livelihood,” Dow said.