A weekly column profiling companies and personalities. This week:
What: SingingPhoto, based in Kirkland
Who: Ken Thomas, 47, president
Mission: Provide a way for people to preserve memories in an easy digital format.
How it works: Customers log on to SingingPhoto’s design site and upload pictures, videos or scanned memorabilia. They also record narration. The company then ties audio and video together. “This is about preserving memories for years to come and for the benefit of future generations,” Thomas said.
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Sound policy: Customers can edit during the audio-recording process until it sounds right. If they aren’t satisfied, they can purchase the services of professional voice artists who will read the script. “We will keep editing until you are happy,” Thomas said.
Get what you pay for: Compared to standard Internet services — which typically use some version of “free” — SingingPhoto is expensive: $499 gets you two inscribed DVDs in posh metal cases.
Target group: Some people are happy with no-frills presentations from Flickr-type services, while others with an unremarkable level of equipment can make a comparable DVD on their own. Thomas feels his target user falls between these extremes — people who don’t have the time to learn all the digital skills but still recognize, and are willing to pay for, quality products.
Employees: Two full time, several outside contractors.
Financials: The company is self-financed and Thomas thinks it will become profitable this year.
Forever: The material is presented online or on a DVD, both formats that could change in the future. Thomas is betting that the information will remain accessible. “Whatever format that survives will be based on digital information,” he said.
— Charles Bermant