“Flash mobs” swarm through a Nordstrom in Northern California and two Best Buy stores in Minnesota, running out with armfuls of merchandise.

Five thieves steal $20,000 in products from an Ulta Beauty store in Pennsylvania in just 40 seconds.

A security guard is fatally shot in Oakland, California, while working with a local television news crew reporting about a recent retail robbery by a group of thieves.

Theft is an ever-present issue for retailers. As much as $68.9 billion in products were stolen from retailers in 2019, according to one industry group. But it has become more visible, brazen and violent in recent months, forcing an industry already buffeted by pandemic lockdowns and fights over mask requirements to deal with a new problem.

“This level of violence has taken it to a whole new level,” said Rachel Michelin, president of the California Retailers Association. “No one has seen this before.”

Luxury retailers in Union Square in San Francisco — the site of several high-profile thefts this year — have boarded up windows to prevent more mayhem. Best Buy warned last week that theft was lowering profit margins and said it was using QR codes for checkout in some areas so employees did not need to unlock items right away. Home Depot has “hardened” its stores, putting power tools and other valuables out of reach and advising employees not to film robberies with their phones because it could escalate the situation.


“It has become second nature to take out your phone and record something when it happens,” said Scott Glenn, vice president of asset protection at Home Depot. “But these people are getting violent.”

Retail executives and security experts link the thefts to a confluence of factors, but primarily the ease with which thieves have been able to resell stolen goods on internet marketplaces like Amazon and Facebook.

But even industry veterans, who have been tracking generations of shoplifters, have been stunned by the methods and mindset of the thieves, saying they reflect a sense of impunity.

The rise in thefts comes as punishments for retail theft have been broadly eased over the past decade.

Since 2005, 30 states have increased the dollar threshold for theft offenses, which effectively means that fewer people are going to jail for smaller thefts, according to the National Conference of State Legislatures. More than half the states now have a felony theft threshold of $1,000 or more.

The theft laws were changed to help reduce incarceration rates across the country, and some studies have found that the lower penalties have not led to more crime. And many of the most brazen crimes committed around Thanksgiving far exceeded the $1,000 threshold.


Still, the thefts are being politicized, with some leaders saying they show the failure of decriminalization efforts. Others worry that the recent crimes could be used as a pretext to ratchet up penalties and incarceration rates again.

Some industry experts say the problem is not necessarily the laws but the lack of enforcement by police and prosecutors, which emboldens enterprising thieves. A big priority, they say, should be breaking up the criminal organizations directing and profiting the most from the thefts.

Michelin, the head of the California retail trade group, has been meeting with local prosecutors and the governor’s office, which has established a task force on organized retail crime, trying to raise the urgency of prosecuting these cases.

“The level of organized retail theft we are seeing is simply unacceptable,” Gov. Gavin Newsom of California said in a statement. “Businesses and customers should feel safe while doing their holiday shopping.”

Ben Dugan, the president of the Coalition of Law Enforcement and Retail who has worked with a slew of major retailers and pharmacy chains like Walgreens, said that often the people snatching items are paid small fees like $500 for each robbery, which then feed larger enterprises that resell the goods online. Typically, these robberies do not involve large groups looting stores but, instead, are smaller thefts that build over time.

In one recent case, a 70-year-old man in Atlanta paid recovering drug addicts to steal razors and health products from stores like Target, CVS and Publix and take them to his warehouse, according to court documents.


The man, Robert Whitley, then sold the items online through businesses called Closeout Express and Essential Daily Discounts. He sold more than 140,000 items on Amazon’s marketplace, totaling $3.5 million, according to federal prosecutors.

Whitley’s attorney said Whitley, who had struggled with drug addiction himself, ran support groups and provided shelter for others struggling with substance abuse.

Whitley pleaded guilty to one count of interstate transportation of stolen property and was sentenced in October to nearly six years in federal prison. His daughter, Noni Whitley, who was accused of being part of the illegal operation, was sentenced to five years.

Stolen goods used to show up at flea markets and pawnshops, but that has changed in recent years. One of the biggest issues that brick-and-mortar retailers have been grappling with is the rapid growth of online marketplaces where anyone can easily sell goods, often anonymously.

“Amazon, eBay, Facebook Marketplace, OfferUp, Etsy — all of those are utilized by illicit online sellers, and they’re allowed to get away with it because the illicit sellers are allowed to operate with anonymity on the internet,” Dugan said.

Consumers are often unaware of the provenance of items they are buying, but issues can emerge with products like baby formula, which can be expired or otherwise compromised when stolen.


The anonymity reflects yet another instance in which criminals stymied by rules in the physical world can operate freely on the internet — an issue that has surfaced in problems involving misinformation, questionable advertisements and merchandise glorifying crimes.

Pawnshops, for example, are regulated in almost every state, said Richard Rossman, a sergeant with the Broward County Sheriff’s Office in Florida who is also part of the Coalition of Law Enforcement and Retail.

“There’s no mechanism in place right now that requires the collection of that data on the online marketplaces,” Rossman said.

The coalition has gotten support from industry groups and retailers, including pharmacy chains, Home Depot and Ulta Beauty, for bipartisan legislation known as the INFORM Consumers Act. The bill would require online marketplaces to authenticate the identity of “high-volume third-party sellers,” including their bank account information and tax identification, and allow consumers to see basic identification and contact information for those sellers. The rule would apply to vendors who made 200 or more discrete sales in a year amounting to $5,000 or more.

Amazon said in a statement that “we regularly request invoices, purchase orders or other proofs of sourcing when we have concerns about how a seller may have obtained particular products that they want to sell.” It added that it employed 10,000 people working to prevent fraud and abuse on its site, and supported the INFORM Consumers Act.

Several marketplaces said they shared product information with LeadsOnline, a database that law enforcement can use to search for specific items on their sites. Nathan Garnett, general counsel of OfferUp, said the site had methods for proactively identifying suspicious items but that catching lawbreakers could be challenging.

“Whether or not we catch it is going to be somewhat dependent on how smart they are, because one account that posts dozens or hundreds of, say, brand-new power tools, we’re going to flag that as being pretty suspicious and action that pretty quickly,” Garnett said. “But if you only post one or two things, that could be anybody.”