Instead of having to make a pit stop at the gas station, the Seattle startup aims to bring the gas to you. With service now in North Texas and Silicon Valley, it’s aiming to expand to other markets, including Seattle.
What: Booster Fuels, a Seattle startup that brings gas right to your car.
Who: CEO and co-founder Frank Mycroft, a former Planetary Resources executive. He launched the company with co-founders Tyler Raugh and Diego Netto about 18 months ago.
Midnight fill-up: Mycroft was at a gas station filling up his wife’s car late at night, exhausted from a long workday. That’s when he came up with the idea for Booster Fuels. “Many people these days don’t like going to the gas station,” he said. “They avoid it, or get a friend or spouse to do it. And people also don’t like spending more on fuel than they have to.”
Gas on the go: Booster Fuels partners with companies large and small to provide the service to those companies’ employees. The Booster team goes to company locations in a truck about the size of a large SUV, and fills up gas tanks in office parking lots.
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Press of a finger: Booster customers can “order” a fill-up by opening the Booster app, indicating they need fuel and then popping open their gas tanks. Booster will come by during the workday and email a receipt when it’s done fueling.
Cheaper fuel: Booster says it can give customers more affordable fuel than gas stations by working efficiently and avoiding expensive real-estate costs gas stations incur.
Going where the pavement is: Booster Fuels is operating in North Texas and Silicon Valley now, areas where there’s an abundance of parking lots, Mycroft says. Eventually, the company hopes to expand all over, including in Seattle.
Dual headquarters: When Booster announced its Silicon Valley expansion earlier this year, it moved part of its team to the Bay Area. “It’s tremendously important to be close to our early customers,” Mycroft said. He considers the company’s headquarters split between Seattle and the Bay Area.
Funding frenzy: The young company, which has a staff in the double digits but fewer than 50 people, raised a $9 million round in January led by Maveron and including Madrona Venture Group and other firms. That brings its total funding to more than $12 million.
— Rachel Lerman