The Seattle company’s founder, Alex Algard, will be replaced by Rob Eleveld. Algard will focus on Hiya, which Whitepages spun out earlier this year.

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Alex Algard, the founder and chief executive of Seattle online people-search company Whitepages, is stepping down from the role to focus on running Hiya, a company spun out of Whitepages earlier this year.

He will be replaced as CEO by Rob Eleveld, who previously ran Whitepages Pro, a business-focused product. Before joining the company, Eleveld led Seattle startups Opfity and Shiftboard.

Whitepages, founded in 1996 when Algard bought the domain name, sells advertising and business services around a database of personal and business identities and records.

Algard will remain executive chairman of the Whitepages board, and will continue as CEO of Hiya. That company, which builds a caller identification application for Android phones, operated as Whitepages Caller ID before the division was spun into a new company in April.