T-Mobile will offer a free Lyft ride as part of its giveaway promotion, after Domino’s stores were overwhelmed with demand.
T-Mobile US will no longer offer a free Domino’s Pizza as part of its promotional giveaway every Tuesday, at least for now.
“Basically, T-Mobile customers love Domino’s so much, you broke them!” he tweeted.
T-Mobile announced the promotional campaign last week as part of its Un-carrier series, which offers perks to get people to subscribe to T-Mobile. Un-carrier 11 offered a free movie rental, Wendy’s frosty and a Domino’s Pizza every Tuesday if customers downloaded the company’s app and claimed the prizes.
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The telecom billed it as a way to thank new and existing customers.
Legere said that more than 2 million people have downloaded the app. He tweeted an email seemingly from Domino’s corporate to franchises, and said stores saw three to four times the usual demand and “can’t handle the volume.”
T-Mobile will offer a free Lyft ride in lieu of pizza next week.
Domino’s said the campaign created an “overwhelming response.”
“The demand was significantly above what we agreed to in advance, which resulted in an understandably disappointing customer experience for some,” Domino’s public-relations director Jenny Fouracre said in an email. “As a result, we are re-examining the future of this promotion.”
T-Mobile’s Tuesday campaign got off to a rough start on its first giveaway day last week — people spent until nearly 4 p.m. tweeting at the company that they couldn’t get on the app. T-Mobile said in a tweet that glitches came from higher-than-expected demand, suggesting a server overload.
Posts on Reddit also suggest that some customers didn’t get to claim their free pizza because their local store had reached its maximum amount of the T-Mobile pies.