The Seattle company attempts to connect users with coaches in courses ranging from mindful eating to business writing.
A Seattle startup has raised $10 million on the bet that it can teach people to meditate in just 10 minutes a day for two weeks.
And not just meditate. Mazlo, founded nearly two years ago, has developed a mobile training program that seeks to teach users everything from mindful eating to business writing in two weeks.
The company connects users with personal coaches that develop courses and work one-on-one with customers over the 14-day sessions, said co-founder and CEO Tim Kilgallon. Mazlo is a spin on the name of the creator of the hierarchy of needs, psychologist Abraham Maslow.
The startup raised the funds over the course of the two years since its founding and is announcing the round Monday. The funding comes from Kilgallon himself, as well as Polaris Partners, a venture-capital firm that also backs Seattle’s health-care coaching company Arivale.
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Kilgallon got the idea for the quick training classes from his seven years spent leading Free & Clear, a Seattle company that coaches people to quit smoking. Free & Clear, now owned by UnitedHealthcare, aimed at helping people change their behaviors through personalized coaching.
“This time, rather than end a bad habit like smoking, we decided to help people develop new skills,” Kilgallon said.
The company contracts with experts in each subject to develop the courses then hires full-time coaches to work with users. Coaches can record video message and send them to customers, and customers can record videos back. The idea is to keep the programs as simple as possible so people actually stick to the courses.
“Two weeks seems to be a doable amount of time,” Kilgallon said.
Mazlo has 10 courses live now, with four more coming soon. They cost $99 for consumers, but Mazlo is also targeting businesses, much as Free & Clear did. Companies can pay per month to make every course available to employees.
Kilgallon noted that classes can be expensive and time consuming and only very few qualify for executive coaching. Mazlo is trying to provide another option to learn new skills.
The company has 25 employees in its office on Capitol Hill.