Azuqua, whose technology helps make the vast array of web-based applications work together, has landed a new round of funding led by Insight Venture Partners.
Azuqua, a Seattle technology startup working to make the vast array of web-based software work together, has bagged $10.8 million in venture-capital funding.
The investment round, announced Tuesday, follows a $5 million haul in 2014. Since then, the company has grown to 45 employees. They recently moved to offices overlooking Elliott Bay near Pike Place Market.
Azuqua, founded by former Microsoft manager Nikhil Hasija, went through the Techstars mentorship program in 2013. It started selling the main version of its product last year and now boasts high-profile customers including General Motors, Charles Schwab and General Electric.
Businesses are slowly but steadily migrating from applications hosted on their own servers to web-based programs, whether Salesforce’s customer tracking tools, Google’s email and document-management tools, or Atlassian’s project-management software. Different departments within big companies often use software that doesn’t sync automatically.
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Azuqua’s product moves business data between those programs, and can set up automatic workflows so that, for example, when a sales team gains a new customer, a notification is automatically sent to marketing employees.
“Companies are buying these cloud applications,” said Hasija, “and the apps just don’t talk to each other.”
The new investment round was led by Insight Venture Partners, and also includes contributions from DFJ and Ignition Partners.
“They’re off to a very, very good start,” said Bill Bryant, a Seattle-based partner with DFJ. “They are really designed around how cutting-edge, cloud-native applications are being built.”