The marketing-software company said it would also cut some of its newer products.
Marketing-software firm Moz will lay off 60 people and cut some of its newer products, the Seattle company announced Wednesday.
CEO Sarah Bird said in a blog post that Moz, formerly known as SEOMoz, is refocusing on its flagship search-engine optimization (SEO) services and is dropping some offerings that debuted in 2012. The company launched different kinds of online marketing products — such as social media and enterprise sales — in an effort to expand beyond core SEO analytics.
“Increasing the breadth of the product suite added a lot of complexity to the business but didn’t result in the growth we expected,” Bird wrote.
Moz has about 220 employees and will have 160 after the cuts, a reduction of about 28 percent. All employees have been notified, the company said.
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Moz, founded in 2004, has traditionally been open about its various rough patches, including what it called “mistakes” while launching new products in 2013 and 2014. The company raised a $10 million funding round, giving it a valuation of $120 million, from Foundry Group earlier this year.
Moz will keep developing many of the tools it has become known for, including search ranking and keyword analyses.
“Organizations ignore search at their peril,” Bird said.
Moz joins a number of small and midsize Seattle tech companies that have laid off staffers in recent months, often because they rethink their expansion plans.