Before I say how much I disliked this Samsung phone, let me let you in on a secret about tech product reviews: As gadgets have increased in speed, abilities and price over the last few years, tech companies have given product reviewers like me less time to test them.

When the companies provide us early access to their gadgets, they set a date and time for when reviewers can publish their verdicts before the products are released. More than a decade ago, we got two weeks.

Today, we get about a week at most to try out and write about products like iPhones, Microsoft computers and Google Pixels. Samsung was even stingier: It allowed reviewers to test its new Galaxy Z Flip, a $1,380 smartphone with a foldable screen that debuted in mid-February, for only 24 hours.

This minimized review period screams “Buyer, beware” — especially since some Samsung products have had issues with durability and safety.

Smartphones — especially this Samsung foldable — cost a lot of money and are important tools in our lives. So I took the slow approach to reviewing it: I bought a Z Flip and used it exclusively for two weeks as my personal phone to see what it was like to truly live with it.

The verdict: I found the foldable impractical to use and paid a $45 restocking fee to return it. Here’s why.


First things first.

Samsung’s new phone functions somewhat like clamshell phones that predated the smartphone era. Folded up, the Z Flip resembles a compact makeup mirror, with a tiny screen on the outer shell that shows the time and app notifications. Unfolded, it reveals a screen that measures 6.7 inches diagonally. In order to fold, the device relies on a mechanical hinge and a flexible glass panel.

The main benefit of this design: It takes up less room in your pocket while providing all the features of a normal smartphone.

Unfolding is uncool.

As the former owner of an original Motorola Razr, the iconic flip phone from the mid-2000s, I’m accustomed to the flipping concept. It felt cool to quickly flip open the phone to answer a call and then shut it to hang up.

But the Z Flip failed to conjure the Razr’s coolness. A warning label advises users not to press the screen too hard or place the device next to coins or house keys.

In other words, it is so delicate that you will want to carefully open it with two hands to answer a call, not with a smooth one-handed gesture, as with the old clamshell phones.

Over two weeks, constantly having to unfold and fold up this phone got tedious and frustrating. That’s because getting the phone going requires a multistep process: After unfolding the device, you scan a fingerprint or your face to unlock it. The fingerprint scanner, which lives on a tiny button on the side of the phone, often failed to scan my print, and the face scanner sometimes could not see my face in dim rooms.

Last but not least, with the screen unfolded, there was a visible crease in the middle of it. It’s an eyesore and unpleasant to swipe on when scrolling through an app.


Folded up, it’s also impractical.

On the outer shell of the Z Flip is a tiny screen that primarily shows the time. Swiping right on it lets you see miniature app alerts, like text message notifications. While I liked the overall aesthetic of the device folded up, I missed text messages because the screen was too small to tell me much.

With the Z Flip muted, closed up and by default showing the clock, I often didn’t notice when I had received a text. There were some days when I swiped on the tiny screen and noticed that I had received texts hours earlier from my wife or my editor. Whoops.

Then there’s the pocketability factor, which is supposed to be the most important benefit of the device. Folded up, it was about 1.5 times thicker than a normal smartphone. So even though it was shorter inside a pocket, it felt bulky.

Everything else is just OK.

Let’s run through the rest of the basics: the camera, the battery, phone calls and durability:

— The Z Flip’s camera is satisfactory and took shots that were on a par with last year’s Samsung Galaxy S10 camera. But it is not nearly as good as the cameras on the latest high-end phones, like the iPhone 11 or the Pixel 4, which detracts from the Z Flip’s value as a $1,380 device.


— Its battery life was good enough to get me through the day. But by dinner time, I typically needed a charge.

— As you would expect from any modern cellphone, calls placed with the Z Flip sounded clear and high quality.

— I did not stress test this phone for durability because I already knew that by design, foldables are more fragile — in order to fold, their screens cannot be as tough as normal smartphone glass. Plenty of other reviewers performed torture tests on the Z Flip and found that the screen scratched extremely easily.

So who needs it?

I usually say brand-new tech concepts like the Z Flip are for people who are extremely excited about tech and want to live on the bleeding edge. But because of the phone’s many compromises, it is impractical even for gear heads.

Samsung has marketed the Z Flip as “a standout device for those who live to stand out” — in other words, a smartphone that looks so different that it will get people’s attention. So I put this premise to the test by going to several bars in San Francisco, a haven for tech enthusiasts, and conspicuously flipping open and folding up the phone in between sipping cocktails and munching on snacks.

Not a single person noticed or commented on my nonconformist Z Flip.

The only person who remarked on the phone was my customer service representative at Best Buy. Taking a look to inspect the device before accepting my return, she pronounced it to be a “weird phone.”