Annika Sorenstam announced her travel and discovery app, Fundu, will first be available in Seattle.
Golf legend Annika Sorenstam has launched a new tech startup, and Seattle will be the first city to test the technology.
Since retiring from professional golf in 2008, Sorenstam has become a successful entrepreneur with her ANNIKA branded businesses, which include a clothing line with Seattle company Cutter & Buck.
Now, she’s jumping into the app space with Fundu, an app that helps users explore activities, food and nightlife in any city where they travel.
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The app, a play off the Swedish word “du,” meaning “you,” takes into account people’s favorite activities, and suggests curated things to do nearby.
Sorenstam came up with the idea during her years of traveling, she said, when she often got sick of searching for fun things to do.
“When I landed in a city, I might have a few hours before a sponsored dinner. I wanted to do something,” Sorenstam said in an interview Wednesday. “But I didn’t know where to find this information. And I found it very tedious.”
The company started with a soft launch in Vancouver, B.C., and chose Seattle as its first city to fully launch the app.
“People in Seattle are very active. They want to be outside, do things,” Sorenstam said.
Sorenstam is working with a small team of software developers and project managers to run the company. Fundu plans to expand to many more cities this year.
Entrepreneurs and athletes have many things in common, Sorenstam said, including a strong work ethic and a drive for success, especially after minor setbacks and failures.
Sorenstam was named the 2016 recipient of the KPMG Inspire Greatness Award, which recognizes women in leadership.