QuoteWizard plans to hire more than 50 people this year.

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A Seattle tech company that has largely flown under the radar during its 10 years in existence has added 30 employees in Seattle so far this year and recently opened its second U.S. office, it said Monday.

QuoteWizard, an online insurance-comparison market, employs more than 180 people in Seattle’s Pioneer Square neighborhood. The family-run business announced Monday it has opened its second office in Denver, a city that co-founder and CEO Scott Peyree said was chosen because of its growing tech scene.

QuoteWizard is entirely self-funded by its four founders: Peyree, his brother, his father and a longtime family friend. The company is profitable and is on track to record $100 million in revenue during 2016, Peyree said.

“It was important for us to run it as a family business operation,” he said. “So many companies are either venture capital-backed or private equity-backed. …We’ve been able to keep our heads down and build our business.”

QuoteWizard works with more than 8,000 insurance agents to collect leads from consumers and pass along potential customers. The service, which is free for consumers, takes basic information from people and matches them with insurance carriers that match their needs, taking into account demographics, geography and other factors.

The company’s business comes mainly from people searching for auto and home insurance, but its health-insurance search is growing as well.

QuoteWizard’s Denver office already has 13 employees, and the company plans to continue hiring throughout the year, Peyree said.

QuoteWizard plans to celebrate its 10th anniversary on June 2 with a party in Occidental Square. The celebration will double as a fundraiser for the park, which has been undergoing a revitalization project by the city.