Pinterest will set up shop this week in a co-working space in downtown Seattle.

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Another San Francisco company is opening an engineering office in Seattle, continuing a trend of big companies coming to the Puget Sound region to capitalize on the pool of qualified software developers.

This time it’s Pinterest, the social-media company with more than 800 employees across the world.

Pinterest will start in a co-working space at WeWork’s Holyoke location downtown, and eventually look for its own office, spokeswoman Malorie Lucich said in an email. WeWork operates three centers in Seattle where businesses can rent offices short-term and share resources such as kitchens and event spaces.

The Seattle office will be led by Mukund Narasimhan, a veteran of many tech giants, including Google, Facebook, and Microsoft. Narasimhan has worked at Pinterest for two years, according to his LinkedIn profile.

The company said it expects to hire about 30 people for its Seattle office over the next year.

Pinterest joins California heavyweights Apple, Salesforce, Facebook, Uber, Google and many others in a constantly growing list of companies setting up shop in the Seattle area. Hiring technical talent is one of the biggest challenges to growing a tech company, executives say, and Seattle is known as an area with a lot of engineers and a cost of living more affordable than San Francisco’s.

Startups say the arrival of more tech giants is a mixed blessing. It means more competition for new hires, but more companies mean more tech workers are attracted to the region overall.

Pinterest, which lets users “pin” photos or links they find interesting onto an online board, has more than 100 million users each month.