More than 13,000 people are expected to attend the fast-growing Seattle data-visualization software company's sold-out conference this week. We'll be updating this post throughout the day.

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Here’s what happening at Tableau’s annual conference in Austin, Texas:

  • The conference kicked off Tuesday with a keynote led by Chairman and co-founder Christian Chabot.
  • Tableau gave a roadmap of its product plan for the near future.
  • A big draw will be the public introduction of the company’s new CEO Adam Selipsky, a former AWS executive.
  • Tableau has struggled on the stock market this year, and has told analysts it will work to reinvent its enterprise sales team to boost sales to big companies. The conference serves, in part, as a way to woo customers who might expand their accounts with Tableau.

 


Update, 7:49 a.m. Wednesday

Tableau is building out its cloud products. The company announced a way to bring together data stored on the cloud with data stored on premises, something that can be a challenge because on-prem data is stored behind a firewall.

Tableau is calling the process “secure tunneling,”‘ and it will launch early next year.

More than 5,000 customers use Tableau Online, the company’s cloud product, and others use Tableau on top of an existing cloud technology, such as AWS or Azure.


Update, 7:17 a.m.

Tableau is jumping into artificial intelligence. Chief Development Officer Andrew Beers is showing off the company’s new natural language processing functionality, which lets users type in questions about data sets and see their dashboard view update automatically.

Beers demonstrates with a data set showing home prices in Seattle last year, plotted on a map. By typing in “show me houses near Ballard,” the software automatically zooms in just around the Ballard neighborhood on the map.


Update, 7:08 a.m.

Tableau is developing “instant analytics,” a tool that will show automatic data summaries and visualizations within its software as users select pieces of data sets. The tool makes it faster to see trends without building out a final visualization.

Andrew Beers, chief development officer, is on stage announcing new features, to many cheers from the audience. Another new tool will layer different data sets on maps by dragging and dropping.

All the new features Tableau is announcing this morning are part of its 3-year plan.


Update, 6:46 a.m.

New CEO Adam Selipsky starts off the keynote by announcing there are more than 8,000 attendees who have never been to the conference before — including him. Selipsky, a former AWS exec, is  in his seventh week on the job. He gives some customer stories, then hands it off to chairman and co-founder (and previous  CEO) Christian Chabot, who will give the rest of the presentation.

 


Update, 6:33 a.m.

Tableau’s sold -out conference is set to kick off in a few minutes, as people keep streaming  in to the Austin Convention Center. More than 13,000 people, mostly customers, are expected to attend the conference throughout the week.  The place is packed, and full of #data.