Kirkland-based Inrix acquired ParkMe to further integrate parking information into its products.
Kirkland based-Inrix, the traffic-mapping and connected-car software developer, wants to help drivers find parking on busy city streets.
The company announced Thursday it has acquired ParkMe, a Santa Monica, Calif., startup that lets drivers find open parking spots, make reservations and pay for parking through an app. Terms of the deal weren’t disclosed.
Inrix, which has generated traffic data for more than 10 years, said the purchase will help it expand its parking expertise. Inrix works with Audi, BMW and others to build parking information into car dashboards.
ParkMe and Inrix have been partnering for about three years on Inrix’s off-street parking product, which helps drivers in connected cars find nearby garages and lots.
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Inrix reports that 30 percent of congestion in urban areas results from drivers looking for parking.
“Parking is the important last mile,” Chief Marketing Officer Steve Banfield said. “You can’t get to your real destination until you find a place to park your car.”
ParkMe, founded in 2009, gathers data from hundreds of parking operators across the world. The service will still exist, and ParkMe’s 25 employees will join Inrix’s 320.