With their different heritages, automakers and tech companies are taking different approaches to a singular goal: getting autonomous cars on the road.
MOUNTAIN VIEW, Calif. — The Audi SUV crept through city streets, obeying speed limits, stopping short at signals and keeping neatly between lane markers during morning rush hour. The driver’s hands hovered above the steering wheel.
The real driver was a system of sensors, processors and software made by auto supplier Delphi and tech company Mobileye. The SUV needed few corrections on its preprogrammed, 20-minute route through Mountain View on a recent sunny morning.
“This vehicle is very conservative,” said Gary O’Brien, a Delphi engineer in charge of global advanced engineering. “It drives like your grandmother.”
That’s by design.
Tech companies, automakers and suppliers agree on the potential benefits of self-driving cars, but they diverge on how to make and deploy them. While many in Silicon Valley rush to get autonomous vehicles on the road, traditional automakers in Detroit and elsewhere are taking a more deliberate approach.
Which approach will carry the day is still in question.
“It’s fascinating to watch,” said Karl Brauer, executive publisher of Kelley Blue Book.
The federal government released new guidelines for autonomous vehicles in September, pointing the way for broader adoption of the technology. Major automakers and suppliers have entered the field, joining the swarm of Silicon Valley tech firms seeking software solutions to driving safety.
Former President Obama wrote in an editorial last year that the technology could save thousands of lives.
“Safer, more accessible driving. Less congested, less polluted roads,” Obama wrote. “That’s what harnessing technology for good can look like. But we have to get it right.”
Some Silicon Valley companies are speeding toward the use of self-driving technology. Uber pushed into the San Francisco streets without permission to operate autonomous vehicles in December.
Tesla CEO Elon Musk touts Autopilot as the best driver assist package in the world, despite criticism the technology was introduced too soon. The system was involved in the first, fatal self-driving accident in the U.S. last year, although federal investigators in January cleared Tesla in the crash.
Meanwhile, the traditional auto industry has moved more slowly. About 20 companies — including most major automakers — have similar or better driver- assistance systems than Tesla’s, Brauer said. But they haven’t introduced all the features to customers, and “they’re not bragging” about them either, he added.
Tech companies and automakers have drawn clear lines on how they believe autonomous driving should work. Google wants to make a big leap, going from today’s manually driven cars directly to completely autonomous ones. It’s been conservative for a Silicon Valley company.
On the other hand, Tesla released Autopilot in October 2015 with high expectations. “While truly driverless cars are still a few years away, Tesla Autopilot functions like the systems that airplane pilots use when conditions are clear,” the company said. The package applies brakes to avoid collisions, keeps the vehicle within lane markers and can steer through turns with the flick of a signal.
Musk insists that releasing Autopilot, even in an early, imperfect version, makes Teslas safer.
“This does not mean perfect safety,” Musk told journalists in September. “Perfect safety is really an impossible goal.”
Federal highway investigators found during their probe into the Autopilot crash that Teslas with automatic steering systems were about 40 percent less likely to be involved in collisions.
The company began rolling out an enhanced Autopilot software version last month. New Teslas are equipped with 40 times the computing power of older models, and come with cameras, radar and ultrasonic sensors, the company said.
Bruno Fernandez-Ruiz, chief technology officer of Nexar, a startup that makes a driver-assistance package based on smartphone hardware and an app, said the difference between Silicon Valley and the traditional auto industry is fundamental. “We think software first,” Fernandez-Ruiz said, while the auto industry thinks hardware first.
Fernandez-Ruiz and his co-founder started the San Francisco-based company in part because they were too impatient to wait years for automakers to roll out safety features.
Tesla’s Autopilot gets an edge over other companies by collecting data on driving patterns and environments — vital information for building and improving autonomous systems. Fernandez-Ruiz said auto manufacturers realize the value in driving data collected by startups, and Nexar and many other tech firms have private agreements with major manufacturers.
“At the end of the day,” he said, “whoever has data is going to win.”
In contrast to Silicon Valley, automakers and their suppliers, known as original equipment manufacturers or OEMs, aim to ease their customers into self-driving technology through new, semiautonomous driver assistance systems. Many of the features are similar to Autopilot — such as automatic emergency braking and lane assist — but require more driver involvement.
Delphi, an established parts manufacturer with roots in Michigan, has tested its autonomous system in cross-country trips and exhibits in California, Nevada and Singapore. A Delphi spokesman noted the company had received permits for all its trips.
The suite of sensors, hardware and software was produced by Delphi and Mobileye, an Israeli company that is a leader in developing vision-based systems for autonomous driving.
The two companies came together after Mobileye quit its partnership with Tesla following the fatal Autopilot crash. Mobileye blamed Tesla for rushing out the system. Tesla Autopilot depends heavily on camera and radar sensors.
Delphi test systems include more sensors — including lasers — and have a cautious rollout schedule that could bring fully autonomous vehicles to cities as soon as 2019. The vehicles will be introduced in controlled settings like short routes for shuttle buses and metro transit. The company’s advanced driver-assist features should reach consumers as early as 2020.
Detroit can move slowly by Silicon Valley standards, Glen De Vos, Delphi’s newly appointed chief technology officer, acknowledged.
“We really understand how to take a product and make it automotive grade,” he said. “It has to work flawlessly every time.”
Auto and tech cultures have been intertwined for years. Major automakers have established research labs in Silicon Valley, and startups and tech giants have partnered with vehicle makers to test ideas and products.
Google has teamed up with Fiat Chrysler for its self-driving-car effort, while Uber has partnered with Volvo and Lyft with GM.
Traditional auto suppliers like Delphi are learning from the high-tech culture, De Vos said. Delphi has partnered with several tech companies, accelerated its research and is doubling the size of its Silicon Valley operations.
Competition to develop and deliver driver assist and autonomous systems stimulates the market, De Vos said. But that development “needs to be done responsibly,” he added.
To win the race for autonomous driving, tech companies and automakers will have to work together, Brauer said. “They need each other.”