The separate subsidiary will focus on virtual reality technology, including the company’s Vive headset.
HTC has created a separate company for its virtual reality division.
The Taiwanese company, which has its U.S. headquarters in Seattle, said it has created HTC Vive Tech Corp., a wholly owned subsidiary that will focus on virtual reality.
HTC entered the VR scene with its immersive Vive headset, which began shipping in April. As a separate business, Vive Tech Corp. will “foster the VR ecosystem and maximize HTC shareholder value,” a spokesman said.
HTC may have wanted to distance its VR business from its longtime smartphone business, a division that has struggled in recent years in the face of increasing competition.
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HTC announced last August that it would cut more than 2,000 people from its global workforce, including 85 in its Americas division. Those cuts were preceded the week before by layoffs that affected 47 people in the Seattle area.
The company said at the time that it planned to focus on high-end smartphones, with fewer releases each year.
HTC’s foray into virtual reality tells a different tale of the company. HTC partnered with Bellevue-based Valve to create the Vive, a virtual reality headset that allows users to have a 360-degree view and walk around in their virtual environment.
The Vive was one of the most highly anticipated VR technologies of the year, along with Facebook’s Oculus Rift. Reports and reviews suggest Vive’s initial launch has been a success.