The Seattle company, backed by a number of high-profile people and groups, is looking to expand its e-sports platform.

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Unikrn, a Seattle startup that runs a video-gaming community and betting platform, has raised $7 million from investors.

The fundraising, being announced Tuesday, brings the e-sports company’s total haul since its founding in November to $10 million, including contributions from boldfaced names in sports and entertainment.

Unikrn was founded by Rahul Sood, who built gaming-focused computer maker Voodoo PC, sold to Hewlett-Packard in 2006. He later launched a group at Microsoft dedicated to investing in and supporting technology startups.

The company hosts a community of video gamers on select games and, through a partnership with Australian betting company Tabcorp, allows viewers to wager on the outcome of games (though not in the U.S., where gambling on sports is illegal in most places).

The latest investment round was led by Binary Capital of San Francisco.

Other Unikrn investors include Dallas Mavericks owner Mark Cuban; Freelands Group, the investment fund founded by Elisabeth Murdoch, daughter of Rupert Murdoch of News Corp. and 21st Century Fox; and Advancit Capital, the firm founded by Shari Redstone of the Redstone clan, which owns a majority stake in CBS.

“Having some of these big names get behind us was a big deal for us,” Sood said. “This funding will allow us to [grow] Unikrn globally, to hire more people. We have some new products we need to launch.”

Sood says the company plans to hire developers and marketing specialists in Seattle, as well as globally. The company also has employees in Australia and Germany.