Founder Peter Godman will focus on developing technology at the company, which has raised about $100 million from investors.

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Heavily funded Seattle startup Qumulo has a new chief executive with a familiar résumé.

Bill Richter, a venture partner at Madrona Venture Group, will take over the reins of the data-storage company, and founder Peter Godman will step into the chief technology officer (CTO) role. Qumulo, where Madrona was an early backer, has raised about $100 million from investors, including a $32.5 million round this summer.

Godman and Richter worked together at Isilon, where Richter served as chief financial officer when the company was public and during the acquisition by EMC. Richter said his mission is to keep up Qumulo’s fast growth and add enterprise customers to its base.

Qumulo’s technology lets companies store and manage huge amounts of data. Companies can see what data is taking up space and how much storage is in use.

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“The thing we hear customers asking about most is having solutions that are completely software-defined and cloud-ready,” Richter said. Richter will stay on at Madrona in a more limited role as he joins Qumulo.

The company launched its product about 18 months ago, after a lengthy stealth period, and now has about 100 enterprise customers. That roster includes several digital media firms, biotech companies and a recently announced deal with Hyundai, which uses Qumulo to help with autonomous driving research.

Godman founded the company in 2012 and will now focus on developing its technology, following in the footsteps of many startup founders who step into the CTO role and hand over the CEO reins as the company grows.

He said Qumulo is going “gangbusters” and is hiring to expand its 140-person team. The company reportedly had a small number of layoffs earlier this year; Qumulo hasn’t confirmed specifics. But it is now expanding in most departments, especially sales and marketing, executives said.

Qumulo recently launched a new version of its core software and announced a partnership that allows it to run Hewlett Packard Enterprise servers.