APImetrics measures businesses’ API performance metrics so their sites function optimally.

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What: Seattle-based APImetrics

Who: David O’Neill, co-founder and CEO


Ape for APIs: APIs, or application programming interfaces, are bits of standardized code that dictate how websites and software interact. They enable actions such as sharing a news article on Twitter, signing in to a Facebook game or using an Amazon.com product search on another site.

Changing the game: By tracking APIs, a business can fix problems with them before site users notice app kinks. Normally, a business can view its overall API performance, but it can’t track APIs individually or view their performance from the end-user’s perspective. APImetrics’ software-as-a-service platform enables those abilities along with real-time analytics and custom reports.

Not their first rodeo: Co-founders O’Neill and Nick Denny hail from the U.K., and each has more than a decade of experience in mobile technology. In 2009, the two founded another Seattle startup, Viafo, which consulted with other companies on how to best optimize and manage their APIs.

Stepping out: After building the first version of the APImetrics platform in 2013 — to meet a Viafo client’s needs — O’Neill and Denny realized its potential as a solution for many businesses, Shortly thereafter, APImetrics was born.

Time is money: In launching its product in late 2013 and incorporating in early 2014, APImetrics hit the ground sprinting. O’Neill said the company has revenue in the mid-six-figure range so far. It also has secured $1 million in angel investments, but the company didn’t start receiving those investments until about a year into its life. The company currently has five full-time employees and four contractors.

Pay day:APImetrics has three pricing tiers — $10, $150 and $500 a month. These tiers are separated by the types of servers from which one can track APIs, available reports and number of APIs tracked. Additionally, APImetrics offers custom pricing for businesses that want more functionality; O’Neill said he has clients who pay as much as $5,000 per month.

The last word: “Our goal is, if there are problems [with APIs], we tell you about them before your customers do,“ O’Neill said.

— Jason Axelrod