A demonstration by environmental group Stand.earth calls for the coffee company to make its cups 100 percent recyclable.

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Starbucks’ launch of its annual red holiday cups was met in downtown Seattle Thursday with a demonstration by an environmental group calling for the coffee company to make its cups 100 percent recyclable.

The group, called Stand.earth, held its demonstration outside the Starbucks at Westlake Center.

Starbucks’ paper cups are coated with plastic on the inside, which the company says allows the beverage quality to hold up. The cup is not recyclable in many areas, although it is in Seattle and some other major cities.

“What is recyclable varies significantly by municipality and sometimes even by store, and we pay local private haulers across the country to collect and recycle hot cups along with our other recyclable products, compost and trash — and our cup is recyclable in many locations across the country including major cities like Seattle, New York, San Francisco, Washington D.C., and Boston,” according to a company spokesperson.

The company has struggled with some of its recycling goals. But it remains committed to cup recycling and gives customers a discount for bringing their own reusable cups, the spokesperson said.