Starbucks will stop offering organic milk in U.S. stores next month. The Seattle-based coffee company began making organic milk available...

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Starbucks will stop offering organic milk in U.S. stores next month.

The Seattle-based coffee company began making organic milk available at an extra cost in 2001 to satisfy customers who wanted dairy products from cows that had not been given a controversial artificial growth hormone, said spokesman Brandon Borrman.

But when Starbucks completed a transition to artificial-hormone-free dairy products in all of its U.S. stores earlier this month, it eliminated customers’ primary reason for requesting organic milk, Borrman said.

“We heard our customers loud and clear,” he said. “They wanted dairy that comes from cows that weren’t treated with synthetic growth hormone, and we’ve delivered.”

Borrman said orders for organic milk consistently have been “very low,” though he would not disclose sales figures. Starbucks plans to remove organic milk from stores by Feb. 26.