Starbucks is closing the doors at its 7,100 stores across America for a brief barista re-education. CEO Howard Schultz announced the 3-hour...
SEATTLE — Starbucks is closing the doors at its 7,100 stores across America for a brief barista re-education.
CEO Howard Schultz announced the 3-hour closure starting at 5:30 p.m. local time Tuesday to energize 135,000 employees.
He wants baristas to share their passion for making espresso, or as he says, “to pull the perfect shot, steam milk to order and customize their favorite beverage.”
Schultz says it’s part of his refocusing on the coffee customer experience.
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Since the chairman returned as CEO in January he has been making changes to revive Starbucks’ growth.