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Office supplies retailer Staples said Thursday it’s opening a West Coast development center in Seattle to build up its e-commerce business.

Staples, based in Framingham, Mass., is operating in temporary space in downtown Seattle and will move to a more permanent location in the coming months, said spokesman Mark Cautela.

The new satellite office will employ at least 50 people, including project managers, software developers and analytics professionals. They’ll focus on next-generation digital platforms, personalization and “big data” research, the company said.

Executive vice president of global e-commerce Faisal Masud described Seattle as an innovation hub rivaling Silicon Valley and said the office will allow Staples to “tap into a wide range of talented engineering and e-commerce professionals on the West Coast.”

Staples last year opened its first satellite office, called Velocity Lab, in Cambridge, Mass., to encourage innovation among its e-commerce and engineering employees.

Amy Martinez: 206-464-2923 or amartinez@seattletimes.com. On Twitter: @amyemartinez