With little money left after buying food and fuel, American shoppers handed most retailers their most dismal March in 13 years. As retailers reported sales...

Share story

NEW YORK — With little money left after buying food and fuel, American shoppers handed most retailers their most dismal March in 13 years.

As retailers reported sales results on Thursday, Wal-Mart and Costco Wholesale were among the few winners, as shoppers stuck to basics.

Wal-Mart raised its earnings outlook, noting better inventory control helped to limit markdowns on merchandise. It also said that April sales should top prior expectations.

But March proved to be bleak for most others, including J.C. Penney, Gap and Limited Brands. All of them reported sharp drops in sales. Even high-end department stores like Saks languished; Saks noted that jewelry and designer women’s apparel were among the weakest areas.

Merchants faced a slew of obstacles to improving sales: record gas prices, rising food costs, a weaker job market, slumping home prices and an early, frigid Easter. The weather may be warming now, but the rest of those problems aren’t likely to dissipate soon.

“Consumers are buying what they need,” said Jennifer Black, president of Jennifer Black & Associates, an equity research company in Lake Oswego, Ore. For everything else, shoppers are being pickier and focusing on discounters, she said.

According to a preliminary tally by UBS-International Council of Shopping Centers, sales slid 0.5 percent versus its original estimate of 1 percent growth. The results, based on same-store sales or sales at stores opened at least a year, were the weakest since March 1995, when the industry registered a decline of 0.8 percent.

The retail industry already had been bracing for a weak March because Easter landed two weeks earlier than last year, on March 23 when winter weather still gripped most of the country. It was the earliest in 95 years. Retailers also had one less shopping day in March compared with a year ago.

Consumer outlook called

gloomiest in 35 years

A deteriorating economy, soaring food and gas prices, limited credit and slumping home prices shook shoppers further. The Conference Board, a business-backed group, said late last month that consumers’ outlook for the economy was the gloomiest in 35 years.

Michael Niemira, chief economist at the International Council of Shopping Centers, says the malaise could continue into 2009. The rebate checks, he says, will “buy retailers some time,” but without an improvement in key areas like housing, a recovery in spending won’t happen anytime soon.

Niemira expects that for the combined March-April period — retailers’ key spring selling period — sales will be up only about 1 percent. That pace is below the 2.1 percent average seen last year, which was slower than the 3.6 percent figure in 2006.

Wal-Mart was a bright spot. It reported a 0.7 percent gain in same-store sales, excluding sales results from fuel. That was slightly below the 1.0 percent estimate by analysts surveyed by Thomson Financial, however.

Wal-Mart still raised its first-quarter earnings outlook because of better inventory controls that yielded fewer markdowns and reduced store theft. The company also benefited from strong sales of groceries, video games and other electronics.

Rival Target, which has been stumbling lately, posted a 4.4 percent decline in same-store sales. Analysts had expected a 2.7 percent decrease.

Costco posted a 7 percent gain in sales, higher than expected, with much of the gain coming from gasoline sales. That beat expectations, and Costco shares rose 49 cents to $66.52.

Department stores,

apparel chains suffer

Many department stores and apparel chains suffered, though.

Among department stores, J.C. Penney posted a larger-than-expected 12.3 percent sales decline. The department store retailer had warned late last month that same-store sales would be down at least 10 percent amid a souring economy.

Nordstrom had a 9.1 percent decline in same-store sales; analysts had expected an 8.0 percent drop. Still Nordstrom shares gained $1.10 to $34.39.

Limited Brands reported an 8 percent drop in sales. Gap had an 18 percent drop in same-store sales, dragged down by a 27 percent drop at its Old Navy division.

Teen merchants, which typically are more recessionary proof than other categories, stumbled last month, too. After filling the family car’s gas tank, teenagers may have little left over for that new pair of sneakers or a skirt.

Sales at Everett-based Zumiez, the specialty sports apparel retailer, said Wednesday that its comparable-store sales fell 3 percent for the five-week period ended April 5. They had increased 17 percent in the year-earlier period. Zumiez shares gained 96 cents to $17.50.