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Levi’s — a rugged symbol of Americana that might be cool again — prepares to go public

Articles of clothing from the Levi’s vintage collection in Levi’s flagship store at Times Square in New York, March 18, 2019. The maker of denim and Dockers, which traces its roots to the California Gold Rush, is expected to start trading on the public markets on March 21 for the second time in its 165-year history. (Gabby Jones/The New York Times)

This week’s stock offering, which the company anticipates will raise more than $100 million, highlights Levi’s ambitions to expand its apparel lines both in the United States and worldwide.

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