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Lululemon sold women on $100 leggings. Now it’s coming after men, with $68 boxers.

A customer looks at athletic apparel inside a Lululemon Athletica Inc. store at the International Finance Centre mall in Hong Kong, China, on Monday, June 22, 2015. Lululemon Athletica opened their first retail store in Hong Kong on June 19. Photographer: Xaume Olleros/Bloomberg

The company, which had $3.3 billion in revenue last year, said it expects items for men to be a $1 billion-a-year business by 2020.

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FILE – In this Aug. 29, 2018, file photo, a customer tries a free sample of a pain cream that contains cannabidiol (CBD) for her arthritis at Minnesota Hempdropz in Maplewood, Minn. Mainstream retailers are leaping into the world of products like skin creams and oils that tout such benefits as reducing anxiety and helping you sleep. The key ingredient is CBD, or cannabidiol, a compound derived from hemp and marijuana that doesn’t cause a high. (Jean Pieri/Pioneer Press via AP, File) MNPAU750 MNPAU750

Correction: CBD Goes Mainstream story

Mainstream retailers are taking advantage of a sudden boom in the industry even as CBD's health benefits remain murkyRetail sales of CBD consumer products in...