Bank of America is offering employees up to three hours of paid time to vote this year. The spirits company Diageo North America has declared a no-meeting day Nov. 3. Best Buy is closing stores until noon that day, and PayPal is offering a half day, paid, to workers who volunteer at polling places.
Less than two weeks before the general election, corporate America is having a civic awakening, with thousands of companies encouraging voter participation by offering their workers paid time off, voter-education tools and interactive sessions on how elections work. Some are even providing marketing and free legal advice to local election boards or nonprofit get-out-the-vote groups.
“Companies can’t do everything, but we can function in civil society in a way that really helps to encourage and enable civic participation,” said Franz Paasche, head of corporate affairs at PayPal, where the efforts have varied from paid time off to hosting a speaker series on elections.
Two years ago, when executives from PayPal, Patagonia and Levi Strauss founded Time to Vote, a nonpartisan project that asks companies to encourage workers to participate in elections, there were around 400 members. In recent weeks, membership has shot up to more than 1,700. A similar initiative, called A Day for Democracy, has attracted more than 350 companies since it began with seven Boston-area companies in July. ElectionDay.org, sponsored by the nonprofit organization Vote.org, has gathered pledges from more than 800 companies promising employees paid time to vote.
Most companies are quick to say that their goal isn’t to wade into politics or get any particular candidate into office. Rather, many executives say that they were galvanized by recent upheavals that have put issues of race and gender discrimination, economic inequality, climate change and other topics at center stage for employees and customers, and voting is a way to take a stand.
“The Black Lives Matter and the civil unrest has been a call to arms for CEOs in terms of informing corporate behaviors and civic actions,” said Peter Palandjian, a private-equity executive in Boston who started A Day for Democracy with commitments from the Red Sox and Bank of America. “And I think that’s what’s very different this year.”
Earlier this week, Goldman Sachs announced it would give workers up to half a day off to vote, paid, for the first time. Other companies that have offered paid time to vote in the past, including Citi and Gap, have announced that they’re providing additional paid hours if needed as well as voter-education resources this year.
The extra hours are likely to be necessary given that a record turnout is expected this year, which could mean long lines and additional safety procedures in light of the pandemic. In anticipation, Diageo North America, which owns brands like Guinness and Smirnoff, is changing course and allowing employees to take whatever time they need to vote without a written request. Previously, employees were given up to two hours of paid time off to vote, which they had to request in advance. The company also plans to set up a team for workers to call if they run into any trouble casting their ballots, said Laura Watt, its executive vice president of human resources.
Some companies are hoping to encourage voter turnout in general. Shake Shack is giving away free french fries to customers who vote early. Tory Burch, the clothing label, designed a T-shirt that reads “VOTE,” the proceeds from which go to a nonpartisan get-out-the-vote project called I Am a Voter. Coca-Cola dispatched a team of marketers to create public-service announcements on the importance of early, in-person voting that ran on radio and television and at bus shelters around its home state of Georgia; broadcast spots featured the voices of Ed Bastian, chief executive of Delta, Atlanta Hawks forward Cam Reddish and other local celebrities.
Corley Kenna, who runs communications at Patagonia and co-founded Time to Vote, took advantage of additional benefits her employer is providing this year to work at election sites in Atlanta, her hometown, with two colleagues. Between morning and afternoon shifts at the State Farm Arena and the Southwest Arts Center this month, she caught up on work.
“I think it is on all of us — the private sector, nonprofit, academia — to help provide safe and secure elections,” said Kenna, a Democrat and environmental advocate who was a senior adviser in the State Department under President Barack Obama.
Old Navy, the biggest brand owned by Gap, said it would pay employees to be poll workers, on top of what they get paid by county election commissions. The retailer said it hoped its policy would fuel voter turnout among its young store staff, more than 60% of whom are between the ages of 18 and 29. Levi’s extended its paid time off for voting to poll worker training this year and has been featuring environmental and racial justice activists on its Instagram account to talk about voting.
The push by retailers and restaurant chains is significant because it can be especially difficult for hourly workers to find time to vote. After health care, retail is the second-biggest private sector employer in the United States.
Still, not every company is being so proactive. Workers at Amazon, who have been pushing unsuccessfully for a paid day off to vote, are threatening to shut down warehouses temporarily Oct. 31 if the e-commerce giant doesn’t meet their demands. And on Thursday, Vote.org, a digital platform that helps people register to vote online and provides information about polling sites, called on more than two dozen companies that have not yet committed to giving workers time off to do so. It cited Pew Research Center statistics from 2014 showing that in the past, 35% of registered voters didn’t vote because of work or school conflicts.