United Airlines' quest for a large-scale tie-up has ended with a "virtual merger" with Continental Airlines, an agreement to link international...
United Airlines’ quest for a large-scale tie-up has ended with a “virtual merger” with Continental Airlines, an agreement to link international networks, and share technology and passenger perks that could eventually lead to a formal merger between the carriers.
The alliance is an important victory for United CEO Glenn Tilton, whose reputation as a deal-maker appeared tarnished after merger discussions with three carriers, one of them Continental, didn’t result in a deal. It also signals that the carrier is positioned to be a survivor in the shakeout that lies ahead for U.S. carriers if oil prices remains at present levels, analysts said.
“It is a vote of confidence in United as a business partner by Continental,” said Henry Harteveldt, travel-industry analyst with Forrester Research, “and proof that United intends to stay in business.”
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The pact, signed by the airlines’ CEOs in Chicago on Thursday, had its roots in the failed United-Continental merger talks. Continental tersely announced the deal was off April 27, just days before a deal was expected to be unveiled. The carrier said it intended to pursue a strategic alliance rather than a potentially disruptive merger.
Observers thought Continental was alluding to American Airlines, with whom it had also held talks.
But Tilton saw an opening and seized it, contacting Continental CEO Larry Kellner the next day about a partnership that would bring the Houston-based airline into the Star Alliance, the global constellation of carriers that United cofounded.
“We began the work that led to the agreements announced today that take use well beyond the benefits of a standard code share,” Tilton told United employees Thursday.
The deal that resulted will bring most of the benefits of a merger, analysts said, without the mess and high costs of merging disparate work forces. “Importantly, this gets them an even more attractive end-to-end global network,” said Robert Mann, president of aviation consulting firm R.W. Mann & Co.
United and Continental intend to code-share domestically, an agreement that enables them to sell seats on each others’ flights, link their frequent-flier programs and share access to airport lounges aimed at business travelers.
Continental will join the Star Alliance and form a series of global joint ventures with United, protected by antitrust immunity, linking their route networks on key overseas markets. The first such joint venture will involve flights across the Atlantic, flown by the carriers and Star members Lufthansa and Air Canada.
If they receive the blessings from U.S. and European regulators, the four carriers could closely collaborate on scheduling, marketing and even the type of aircraft used on a given route.
Such arrangements typically involving sharing expenses among partners and divvying up the profits that accrue from linking carriers as well as new markets.
In the meantime, both carriers are ratcheting down costs, reducing staff and shedding older aircraft. The measures are aimed at conserving cash and surviving the dual pressures of record fuel costs and a sharp drop in travel demand.