Pabst Brewing said the giant red “R” it has commissioned for the old Rainier Brewery building is scheduled to go up on Oct. 24.
Pabst, the Los Angeles brewing company that owns Rainier Beer, is paying for a replica of the old “R” to be built by Western Neon and installed.
Tully’s Coffee will pay to take down the green “T” that’s now on the building, said Shimon Mizrahi, co-owner of Rainier Commons, which owns the brewery building.
The “T” was put up in 2000 when Tully’s moved its roasting plant into the building. It replaced the original “R,” which had been there for nearly 50 years and is now displayed at the Museum of History & Industry.
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The Tully’s headquarters is moving to near Pike Place Market.
“The moment we found out Tully’s was leaving, we contacted Pabst,” Mizrahi said.
In a statement, Pabst’s chief marketing officer, Dan McHugh, said, “This is something we’ve been working on for months in cooperation with Columbia Distributing and MOHAI as well as Western Neon and the owners of the building.”
Rainier Beer will host a free public party at the brewery building on the evening the letter appears.
Melissa Allison: 206-464-3312 or email@example.com. Twitter @AllisonSeattle.