The game maker’s stock rose 29 percent after it announced it will release “Super Mario Run” in Apple’s App Store in December.
Super Mario is finally coming to the iPhone.
Nintendo said Wednesday it will release “Super Mario Run” in Apple’s App Store in December. Shigeru Miyamoto, one of the creators of the original Mario game, gave a short demonstration of the game at Apple’s annual iPhone release event. A basic version will be free to download, but users will have to pay to play the entire game.
The company didn’t say when the game would be available for Android devices.
The news pushed Nintendo’s stock, in the form of American depositary receipts, up 29 percent in U.S. trading after the announcement.
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Nintendo has been slow to embrace smartphones, ignoring investors and fans who have clamored for its most popular characters to show up in mobile gaming. It’s only recently that the company has started to change its tune.
The fact that Nintendo had such a high-level executive on stage Wednesday to make the announcement shows that the game maker is serious about its mobile strategy, said Joost Van Dreunen, who runs SuperData Research, a research firm that tracks the gaming market.
After years of resisting making games for devices made by other companies, Nintendo announced a partnership in 2015 with DeNA, a Japanese company. The two companies released their first app earlier this year, which became the most popular Android app in six countries and the most popular iPhone app in 10 countries soon after its release, according to the research firm App Annie.
But just as quickly, it dropped from the top of the app charts.