How to treat the innovative services is part of the debate around Democratic FCC Chairman Tom Wheeler’s plan to use utility-style authority for rules on handling Web traffic.

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A week before U.S. regulators vote on net-neutrality rules, a battle is flaring over whether it’s fair for wireless companies to exempt services such as music streaming from counting against subscribers’ data caps.

Venture capitalists have been asking Federal Communications Commission (FCC) members to bar wireless providers from allowing content companies to pick up the tab for usage associated with their data traffic rather than having the consumer pay. They said it violates the concept that all Web traffic should be treated equally.

To offer such toll-free services “creates hurdles for startups who lack the resources to pay for such preferential treatment,” a group including Union Square Ventures’ Nick Grossman and Brad Burnham said in a Feb. 12 meeting with FCC officials, according to a disclosure filing.

They were joined by companies including online marketplace Etsy and social network Foursquare.

Verizon has told regulators that letting Web companies, rather than subscribers, pay for data usage can save money for consumers. T-Mobile US said its Music Freedom offering, which streams songs that don’t count against data caps, helps differentiate it from competitors.

The FCC votes on tough new net-neutrality rules Feb.  26.

How to treat the innovative services is part of the debate around Democratic FCC Chairman Tom Wheeler’s plan to use utility-style authority for rules on handling Web traffic. House Republicans set a hearing for Feb. 25, the day before the FCC’s vote, to discuss what Rep. Greg Walden, an Oregon Republican, called a “disturbing” proposal that is an “Internet grab.”

Republicans and Internet service providers led by Comcast and AT&T have said the rules insert the FCC into a well-functioning Internet and may lead to price regulation.

Wheeler and congressional Democrats say rules are needed to keep Internet service providers from interfering with Web traffic and that strong authority insulates the agency from court challenge. The FCC won’t regulate rates, Wheeler has said.

Wheeler is part of a Democratic majority at the FCC, making passage likely. Advocates are seeking changes outside the rules’ core provisions against blocking or slowing Web traffic.

One contentious issue centers upon the practice of Internet service providers not counting data consumed by an application, such as music streaming, against a subscriber’s monthly limit. Such services are known as “zero-rating” or “toll-free data.”

Under Wheeler’s plan, the FCC would accept complaints and might ban a plan that harms free expression, competition and innovation, said an agency official speaking anonymously because the proposal hasn’t been made public.

Bellevue-based T-Mobile Chief Executive Officer John Legere told investors Thursday the net-neutrality rules won’t affect the company’s Music Freedom offering. Under the plan T-Mobile streams 60 million songs daily. Any lawful music- streaming service can participate and T-Mobile doesn’t charge music-streaming services for participation.

“If passed as we understand it, it will have no impact on Music Freedom,” Legere said. “We’ll keep an eye on it.”

The company in November told the FCC “to reject any suggestion that such pro-consumer offerings should be restricted.”