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Microsoft and held significant talks about the Redmond company purchasing its smaller rival, CNBC reported on Friday, the latest turn in weeks of chatter about a potential sale of the San Francisco company.

The two sides failed to reach a deal and talks broke off, the financial news network reported. Microsoft was said to be willing to offer about $55 billion, while Salesforce is said to have held out for as much as $70 billion.

Bloomberg News reported last month that Salesforce had hired advisers to help field potential takeover offers, with subsequent news reports suggesting Oracle as a potential bidder and conflicting reports about Microsoft’s interest.

None of the named companies have commented on the reports. Spokespeople for Microsoft and Salesforce declined to comment on Friday.

Salesforce is the leader in sales of software that helps salespeople track leads and interactions with potential customers, a market Oracle, Microsoft, and other software giants also compete in.