The aim is to boost interest in the augmented-reality device amid the media circus surrounding the Super Bowl.

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Microsoft thinks it might be fun to watch football on the HoloLens.

As part of a panel during the media circus ahead of Sunday’s Super Bowl between the Denver Broncos and Carolina Panthers, Microsoft on Tuesday showed off a video with more ideas for its still-in-development augmented reality headset.

In the video, fans wearing Microsoft’s headset watch the Seahawks play the rival 49ers on video windows snapped to a living-room wall.

Headset wearers interact with images of player stats, play recaps, alerts about their fantasy football team, and three-dimensional replays projected onto a table in front of them.

At one point, an image of Seahawks running back Marshawn Lynch bursts through a real-world wall to stand next to a replay.

Microsoft stresses that the video is conceptual. The company doesn’t have HoloLens-related NFL apps in the works.

The aim, as with many of the promotional materials related to HoloLens, is to boost interest in the device among developers and potential customers. Headsets are to make their way to select developers by the end of March, Microsoft says, at a cost of $3,000 a piece. A retail release date and price haven’t been announced.

In contrast to the fully immersive virtual-reality headsets hitting the market this year, HoloLens is designed to place images into the environment around the wearer.

Such augmented-reality devices don’t completely remove wearers from their environment, which analysts say might make them a better fit for communal activities such as watching National Football League games, or the business applications Microsoft sees for HoloLens.