The new program, which stitches together Microsoft’s Dynamics and LinkedIn’s Sales Navigator, is the biggest move yet to make use of the Redmond company’s largest-ever acquisition.
Microsoft is adding links between its business-focused software and LinkedIn, the biggest move yet to make use of the Redmond company’s largest-ever acquisition.
LinkedIn now boasts more than 500 million registered users, Microsoft said Monday, up from 467 million in October when LinkedIn released its last quarterly earnings report as a publicly traded company. Microsoft’s $26 billion acquisition of LinkedIn, announced in June, was finalized in December.
Beginning in July, Microsoft’s Dynamics 365 software for salespeople will draw on LinkedIn’s trove of workplace data, allowing users to bring in resume information and other details to inform interactions with potential customers.
Another tool, aimed at hiring managers, will loop in LinkedIn profile information and the site’s recruiting tools within Dynamics.
“This is kind of our first milestone in integration” of the two companies, said Alysa Taylor, general manager for marketing in Microsoft’s business applications group, which includes Dynamics.
Scott Guthrie, who leads Microsoft’s Cloud and Enterprise unit, announced the plans in a blog post.
Access to the software, which stitches together Dynamics and LinkedIn’s Sales Navigator, will cost $135 per user, per month. Microsoft says that rate is about half the price of competitive software.
Microsoft executives have said LinkedIn, the default internet-resume portal, would be used to make the company’s existing software smarter.
They also hope to grow LinkedIn’s stand-alone business. In an effort to avoid the missteps of Microsoft’s disastrous Nokia acquisition, executives have said LinkedIn will operate with a great degree of autonomy within Microsoft.