NEW YORK (AP) — Kroger will start to sell some of its products to Chinese shoppers through a website owned by internet giant Alibaba, the latest move by the supermarket chain to boost its digital business.
Cincinnati-based Kroger is working to catch up with Walmart and with Amazon.com, which bought grocer Whole Foods last year. In recent months, Kroger launched an online delivery service, upped its investment in a British online grocer and agreed to buy a meal-kit company.
Kroger Co. said Tuesday that it will sell items from its store brand Simple Truth on Alibaba’s Tmall site, including Simple Truth nuts and multivitamins. The online store will open Wednesday, Kroger said.
Many American companies sell their goods on Tmall as way to reach Chinese customers without havening to open physical stores in the country. Costco, for example, sells Kirkland vitamins, nuts and other products on the site.
Most Read Business Stories
- Kevin McAllister ousted as boss of Boeing Commercial Airplanes as 737 MAX crisis continues
- Take a peek inside Nordstrom's luxurious new New York City flagship store VIEW
- Boeing's defense of 737 MAX's flight-control system in wake of pilot messages stands up
- Inside billionaire money manager Ken Fisher’s Washington-based private kingdom, where hardball culture reigns
- Boeing's new chairman faces daunting task overseeing 737 MAX, CEO Dennis Muilenburg
Kroger Co. shares rose 2.3 percent Tuesday.