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David Pogue, the technology writer for The New York Times, whose columns were among the most popular at the paper, said Monday that he was leaving for Yahoo to start a consumer-focused technology site.

In addition to his “State of the Art” column, where he has reviewed new technology products for 13 years, Pogue, 50, created weekly videos for The New York Times and wrote a blog, Pogue’s Posts, that won a Gerald Loeb award for Distinguished Business Journalism in 2010.

Pogue’s departure comes as technology coverage has become increasingly prized by media companies.

Only weeks ago, Walter Mossberg, a leading reviewer of new devices, and his partner Kara Swisher at AllThingsD said they would be leaving The Wall Street Journal to start a technology writing and conference business.

In a memo to the newsroom, Dean Murphy, The Times’ business editor, and Suzanne Spector, the technology editor, wrote that Pogue’s columns were “a delight to read” and wished him well in his new job.

In a statement on his Tumblr site Monday, Pogue wrote: “Thirteen years is a long time to stay in one place; we all thrive on new experiences.”

He then elaborated on his new mission at Yahoo.

“I’ll be writing columns and blog posts each week, of course, and making my goofy videos,” he wrote.

“But my team and I have much bigger plans, too, for all kinds of online and real-world creations.”

Pogue will continue his outside assignments, which include technology correspondent for “CBS News Sunday Morning” and columnist for Scientific American.

He is the second prominent contributor that The Times has lost recently. In July, statistical analysis guru Nate Silver moved his website to ESPN.