A weekly column profiling companies and personalities. This week: NetMusic Entertainment.

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NetMusic Entertainment, a digital media company based in Edmonds

Glen Starchman, 32, chief executive.


What it does:
NetMusic sells digital music downloads and is developing digital jukeboxes, video-on-demand and online video-rental services. It says it has the world’s largest online collection of independent music, with a licensed catalog of 1 million tracks.

Early holiday shopping:
In October, NetMusic closed a deal to combine with Ultimate Jukebox, a New Jersey company that makes USB-enabled jukeboxes for bars, clubs and restaurants. Last week, it announced it has bought Los Angeles-based Audio Lunchbox, a digital music service for independent music.

Starting small:
A local musician named Peter Fosso registered the domain NetMusic.com in 1995, and until 2003 the site was mainly a directory of other digital music sites. Starchman joined the company in August of 2003 and helped turn it into a digital music service, which launched in March.

But planning big:
The company plans to offer digital videos, including music videos, independent films and major studio releases, toward the end of next year. It’s rolling out a subscription music service next year.

Words, too: Starchman published an online literary magazine in Seattle in the 1990s called The Abraxus Reader and has worked as a technology consultant for a number of companies since then.

Traded publicly:
NetMusic is traded in the over-the-counter market, which Starchman said has brought it some attention but has also discouraged investment from venture-capital firms. Right now, he said, the company has one major investor but “is aggressively pursuing higher exchanges.”

“The digital music industry and the digital media industry in general is still very new and the rules are not yet written.”

— Kim Peterson