General Motors may get rid of some brands, speed the introduction of small cars from other markets and make further white-collar job cuts...
DETROIT — General Motors may get rid of some brands, speed the introduction of small cars from other markets and make further white-collar job cuts as it tries to deal with a shrinking U.S. auto market.
A person familiar with the company’s discussions said Monday all the options are being considered as GM tries to cope with the dramatic shift in consumer buying habits from trucks to cars and crossover vehicles.
The person asked not to be identified because no decisions have been made.
GM announced last month it would close four truck and sport-utility-vehicle plants and boost production of several existing car models. Its sales are down 16.3 percent this year.
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Further job cuts could be considered by GM’s board of directors when it meets in early August, The Wall Street Journal reported Monday.
Company spokeswoman Renee Rashid-Merem would not comment on potential job or brand cuts but said the company has made it clear that action would be taken if the U.S. auto market worsened.
“If conditions persist or deteriorate, then we’ll continue to take aggressive actions,” she said Monday.
GM already has decided to study the sale of its Hummer brand, with trucks not appealing to consumers facing $4.50 per gallon for gasoline.