Clark is one of many former governors, generals and congressmen who’ve found second careers lending their name to tiny companies that are willing to pay for prestige.

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Sixteen years ago, Wesley Clark was the four-star U.S. Army general running the Kosovo war.

These days, he’s been pitching food-truck franchises to military veterans and helping a felon raise money to grow hydroponic lettuce.

“We’d love it if you joined with us in an investment,” the silver-haired Clark, 70, says in a promotional video for a company called the Grilled Cheese Truck. He’s pictured standing in front of a statue of a bald eagle in a replica of the Oval Office. “We’re going to be one of the fastest-growing young companies in America.”

Gen. Wesley Clark

Résumé: West Point valedictorian and Rhodes scholar; served as NATO’s Supreme Allied Commander in Europe; retired from U.S. Army in 2000; ran for the 2004 Democratic presidential nomination.

Recent track record: Since 2004, Clark has joined the boards of at least 10 penny-stock companies. All but one lost value during his tenure.

Source: Bloomberg

The grilled-cheese venture is losing money and hasn’t signed any veterans as franchisees, and the lettuce operation is being sued for failing to pay its bills. They’re just two of a dozen precarious ventures with which Clark has been associated since he retired from the Army with the self-proclaimed goal — a joke, he says now — of making $40 million.

Clark is one of many former governors, generals and congressmen who’ve found second careers lending their name to tiny companies that are willing to pay for prestige. Since he ran for president in 2004, Clark has joined the boards of at least 18 public companies, 10 of them penny-stock outfits, whose shares trade in the “over the counter” markets, a corner of Wall Street where fraud and manipulation are common.

All but one of the 10 lost value during Clark’s tenure.

Three went bankrupt shortly after he left their boards, and the chief executive officer of one pleaded guilty to fraud. Only four of the 30,958 people in Bloomberg’s database of over-the-counter board members have served on more boards than Clark.

“His appearance on a board is a huge red flag,” says Joe Spiegel, whose fund, Dalek Capital Management, made money shorting the stock of one of Clark’s ventures. “These companies use people’s names to get legitimacy.”

Clark also been a director of large, well-capitalized companies such as CVR Energy, an oil refiner listed on the New York Stock Exchange, and Amaya, a Canadian online poker company that trades on the Toronto Stock Exchange. Clark says he’s proud of his business record, and that he’s helped support small-time entrepreneurs with promising ideas and emerging technologies, rather than trading on his connections to work for a big defense contractor as do some former Washington, D.C., officials.

Companies turn to him for his global connections and engineering background, not an endorsement, he says. “Nobody’s going to invest in a company just because General Clark is a director,” he says.

Besides serving on boards, Clark has worked as a consultant and an investment banker. His clients include the man behind the lettuce project, Dennis Levine, whose role in a 1980s insider-trading ring helped inspire the Charlie Sheen character in the movie “Wall Street.”

His immersion in the world of penny stocks followed. By 2007 he was chairman of investment bank Rodman & Renshaw and had joined the boards of some of its penny-stock clients, including a shipper that went bankrupt and a rice-bran company whose CEO was later indicted on a charge of fraud. Clark says he helped force out the CEO.

Rodman closed its securities business after many of the Chinese firms it took public in the U.S. turned out to be frauds. Clark says he helped the bank uncover the problem.

Clark’s annual fees have ranged from almost nothing to $250,000 per board.

Levine pleaded guilty to securities fraud in the 1980s investigation that brought down Ivan Boesky and Michael Milken, the junk-bond king.

A dapper dresser who drove a red Ferrari, Levine served two years in prison and was banned from the securities industry for life. In December, Clark helped Levine raise $500,000 from two investors through a small investment bank he runs, Enverra Capital. Securities filings show that was the first step in a planned $5 million fundraising. “We checked him out,” Clark says, “and he seemed honest and legitimate in this business.”

On its website, Levine’s closely held company, VFT Global, declares that it will solve the planet’s food, water, and energy shortfalls with a network of high-tech greenhouses. “All crops are grown in completely soilless and controlled environments with all-natural nutrients,” it says.

Levine, 62, acknowledges in an interview that the company has never grown anything; since forming in 2009 it’s mostly sought financing for big ideas that haven’t materialized yet.

Clark says he’s optimistic about Levine’s project.

“There’s so much interest in fresh food right now,” Clark says. “He’s got a great model that’s proven, and we think we’re going to get a lot of uptake on it.”

Clark says his role in the grilled-cheese venture is to find military veterans to staff the trucks or buy franchises. He was brought in and promised fees of more than $200,000 a year by a group of penny-stock promoters who’d taken over a couple of orange-colored trucks in Los Angeles that had developed a following for their mac-and-rib-and-cheese sandwiches.

They laid plans for a nationwide expansion and said in presentations to investors that they were a “first mover” in the “gourmet grilled-cheese space.” In the promotional video, aimed at investors, Clark says buying the stock would provide a career opportunity for returning heroes.

“This is leadership,” he says, over gauzy footage of soldiers in fatigues returning from overseas and embracing wives and children. “This is really boot-level nation building.”

Clark says the Oval Office imagery was added after filming and he asked the company to stop using the video because he thought it was misleading; it finally disappeared from YouTube this month.

The company raised $5 million in private sales of securities, and its stock started trading in January, giving it a market value of $108 million — about $10 million for each truck in operation. The stock has declined almost 70 percent since then. The company’s executives have paid themselves more than $1.7 million, which doesn’t include Clark’s fees.

Grilled Cheese Truck recruited its first five prospects, in Phoenix, from the Wounded Warrior Project two years ago. Only one is still working for the company, and not as a franchisee.

Three of the veterans say they were promised their own trucks, and the company didn’t follow through.

Raoul Olivier, a former marine, says he didn’t know Clark was paid for his endorsement. “We all felt very used and abused,” he says. “We quit because of all the lies and B.S.”

Clark says the veterans were well-treated; one quit because he didn’t like the long hours and another because he moved to Mexico; and two were fired for misbehavior. He acknowledges that the company’s cash crunch has prevented it from offering franchises to more veterans. He’s made little money for himself, he says, because the company hasn’t had enough cash to pay his fees.