Northwest retailer Eddie Bauer has appointed the first board of directors in the company's 85-year history. Eddie Bauer Holdings, which...

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Northwest retailer Eddie Bauer has appointed the first board of directors in the company’s 85-year history.

Eddie Bauer Holdings, which will serve as Eddie Bauer’s new parent company when it emerges from Chapter 11 reorganization in a few weeks, named the nine-member board in a recent court filing.

The U.S. Bankruptcy Court in New York will hear bankrupt parent company Spiegel’s reorganization plan tomorrow.

Spiegel opted to take Eddie Bauer off the selling block in February after a series of buyers failed to offer what it deemed to be a fair asking price.

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Under the proposed reorganization, Spiegel said it would form a new parent company and focus on running its profitable division.

The outdoor-apparel retailer never had its own board because founder Eddie Bauer ran the company until selling it in 1968 to friend and business partner William Niemi.

In 1971, Niemi sold the company to General Mills. Spiegel purchased the company from General Mills in 1988. Each had public-company boards that oversaw the Eddie Bauer division, among its other business units.

William End, 57, the former chairman and chief executive of Cornerstone Brands, will be chairman of Eddie Bauer Holdings.

End served as president and chief executive of Lands’ End, and is on the IDEXX Laboratories board.

The new board includes:

• Fabian Månsson, 40, president and CEO of Eddie Bauer. He is the former CEO of European fashion retail chain H&M (Hennes & Mauritz AB).

• John Brouillard, 57, chief administrative and chief financial officer of H.E. Butt Grocery, a supermarket chain in Texas. He serves on the boards of H.E. Butt and Advance Auto Parts.

• Howard Gross, 62, former CEO of Hub Distributing, Miller’s Outpost, Levi’s Outlet Stores and divisions of American Retail Group. He also served as president and CEO of Limited Stores and Victoria’s Secret, and is a director of Glimcher Realty Trust.

• Paul Kirincic, 54, executive vice president of human resources for McKesson, a pharmaceuticals distributor.

• Kenneth Reiss, 62, a former managing partner for Ernst & Young’s assurance and advisory practice in New York . He was coordinating partner for global clients, including Toys R Us and Staples. Reiss also is a director of public companies Guitar Center and Wet Seal.

• Laurie Shahon, 53, president and founder of Wilton Capital Group, a private direct-investment firm. Shahon is a director for The Bombay Co. and Kitty Hawk.

• Edward Straw, 66, a retired vice admiral for the U.S. Navy and former president of global operations for Estée Lauder Co.

• Stephen Watson, 60, former president and CEO of outdoor-retailer Gander Mountain. He spent 24 years at Target, where he retired as president and a director. He serves on the boards of Retek, ShopKo and Smart & Final.

Eddie Bauer operates 417 stores in North America. The company employs 9,000, including 600 at its corporate office in Redmond.

Monica Soto Ouchi: 206-515-5632 or