Filson, the venerable Seattle manufacturer and retailer of outdoor clothing for men, said today its first collection for women will hit...
Filson, the venerable Seattle manufacturer and retailer of outdoor clothing for men, said today its first collection for women will hit stores next month.
The women’s line includes 40 pieces of clothing and accessories branded durable and rugged, such as a $160 Shelter Cloth Logger jacket, named after military shelter tents and made to perform in “tough field conditions,” and a $170 cotton vest with 15 pockets and a lightly padded neck, designed for bird watching and photography.
Filson announced plans for the women’s collection nearly three years ago. Los Angeles investment firm Brentwood Associates bought the retailer in 2005 and hired former Ralph Lauren executive Doug Williams to run it.
That same year, Filson said it planned an ambitious rollout of new stores nationwide but stopped after opening only one outside Seattle, in Denver.
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A casual sportswear line for men also failed to resonate with customers, and in fall 2006, Filson named Bill Kulczycki, formerly a vice president of business development at Patagonia International, to replace Williams as CEO.
Filson dates to 1897, when Nebraska homesteader Clinton Filson set up shop in Seattle to outfit prospectors on their way to the Klondike gold rush.
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