Fast-food customers are back, but workers are not. It’s triggering major change

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A “now hiring” banner hangs outside of a McDonald’s restaurant in Stanton, California on May 17, 2021. (Jae C. Hong / The Associated Press)

Fast-food restaurants have a problem: Customers are returning but workers aren’t.

And, increasingly, neither are their dining rooms.

A labor squeeze is transforming an industry that has been an enduring and at times controversial symbol of American capitalism. For many fast-food workers, the coronavirus pandemic opened new and better-paying alternatives to the demands of hot grills and deep fryers. And a resurgent virus, powered by the delta variant, has compounded staffing shortages, forcing many store managers to reverse recent dining room reopenings or extend closures that took effect early in pandemic.

“We cannot continue at the pace we are at,” a Chick-fil-A franchisee in Bessemer, Alabama, wrote in a Facebook post in late August. “Our team members are exhausted and we have no relief for them in our current roster.”

The Bessemer location is one of at least a dozen Chick-fil-A outlets in the state that were drive-thru-only as of early September, according to managers and customer service representatives. Others have joined them, including in Greenville, Texas, and Aberdeen, Maryland.

Some McDonald’s outlets have also pivoted to drive-thru-only service and reduced hours, while the chain touts polished online ordering tools and invests in technology designed to smooth out the pickup and drive-thru experience. Yum Brands, which operates KFC, Pizza Hut and Taco Bell, has leaned into services that minimize contact between workers and customers, including curbside pickup and, in some cases, delivery.

The Big Mac maker, which had temporarily done away with most indoor dining early in the pandemic, said in late July it was on track to open nearly all of its dining rooms by Labor Day, barring a coronavirus resurgence. But a month later Reuters, citing internal company materials, reported that McDonald’s was advising franchisees on when to consider closing dining rooms in areas being hit hard by the delta variant.

Of the nearly 10 million job openings in the United States, roughly 1 in 6 are in the leisure and hospitality sector that includes food-service workers, according to data maintained by the Federal Reserve Bank of St. Louis. That’s 1,734,000 openings vs. an estimated 1,475,000 unemployed people, the Fed data shows.

For the industry to meet customer demand, restaurants would probably have to draw workers from other industries, but there are indications that the opposite is true. An analysis of job seekers’ search history data by the company review site Glassdoor found that people who used to search for “restaurant server” are now more likely to type in “office assistant,” “data entry” or “Amazon,” for example.

Fast-food wages historically trail those in other service industry jobs, with the typical U.S. worker collecting about $11.80 per hour or $24,540 a year as of May 2020, according to the Bureau of Labor Statistics. A retail salesperson, by comparison, made $30,940 a year. But even the biggest among them are going to greater lengths to attract workers: Walmart, Target and Amazon, for example, all announced full-ride college tuition programs for employees in recent weeks.

Some current and former fast-food workers say labor shortages merely reflect the limited appeal of low-wage work that can be physically demanding and stressful, conditions that existed long before the pandemic. The labor group known as Fight for $15 has grown into a global movement in more than 300 cities since its formation in 2012. And some economists question the accuracy of the term “labor shortage” in this context, saying businesses are simply offering too low a wage for an hour’s work.

“When I go shopping for an Audi and I can’t afford it, I don’t get to declare an Audi shortage,” said Erica Groshen, a labor economist with Cornell University. “At the wage being offered, businesses still aren’t getting as many applicants for work.”

Cristian Cardona, a 22-year-old former McDonald’s swing manager from Florida, said he has heard the criticism that shortages are fueled by elevated unemployment benefits — including the now-lapsed $300 a week in federal aid that supplemented state benefits — during the pandemic, or even laziness.

“I think the problem is workers are being paid too little working full time. That’s the real scandal,” he said.

Cardona said he decided to leave McDonald’s this year because $11 an hour wasn’t worth it. Though his pay was bumped up $13 before he left, he said, it did not line up with the responsibilities of supervising three or more people — roughly a dozen during the busiest shifts — at a time. He now works at a theme park in Orlando. He’s also affiliated with Fight for $15.

Workers see the lack of a living wage, Cardona said, and figure: “‘Do I want to be broke? Or do I want to be broke working 40 hours a week and working my life away?'”

In response to Cardona’s comments, a company spokesperson said: “We’re proud of the McDonald’s restaurant crew that have stepped up and made a difference in our communities during these extraordinary times, and we have sought to prioritize our restaurant employees at every turn with actions that make a difference.”

Government data suggests the sector overall appears to be boosting pay. Nonsupervisory workers in the accommodations and food service sector made an average of $15.91 per hour as of August, according to the Bureau of Labor Statistics. In February 2020, they made an average of $14.46 per hour.

In May, McDonald’s announced that it had raised its hourly rate to a range of $11 to $17 for entry-level workers, and $15 to $20 for managers. Also in May, the fast-casual chain Chipotle announced that it had raised its average wage to about $15 per hour. Taco Bell, meanwhile, has used hiring parties to attract staff, as well as expanded benefits with paid time off, free family meals and more employee development opportunities, Yum Brands CFO Chris Turner said during an earnings call in July.

A Chick-fil-A spokeswoman said in a statement that store decisions on hiring and wages are handled by franchise owners, who operate independently under the brand. Some are choosing to increase wages in response to local hiring conditions; one of the company’s locations in Hendersonville, North Carolina, recently increased its starting hourly wage to $19, for example.

For many fast-food establishments, the pandemic has accelerated a trend toward online and app-based ordering, and drive-thru technology.

At Yum Brands, revenue soared 34%, to $1.6 billion, in the most recent quarter — momentum that CEO David Gibbs said was underpinned by the Louisville-based company’s digital investments and “ability to serve customers through multiple on- and off-premise channels.” In a July 29 earnings call, he noted that digital sales, including online orders for pickup and delivery, are up 35% year-over-year. Meanwhile, roughly 1% of its KFC stores and 2% of its Pizza Hut locations were temporarily closed at the end of the June, according to its earnings report.

McDonald’s also reported strong second quarter gains, boosted by growth in its delivery and digital platforms and higher menu prices. U.S. sales were 25.9% higher than the same period in 2020 and 14.9% above where they were in a pre-pandemic 2019, the company said.

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